VISIBLE TECHNOLOGIES
A new kind of Social Intelligence platform. Reporting and services designed to drive brand loyalty, competitive distinction and ROI.

5.18.10

Visible Technologies Expands International Presence

WPP Company Establishes European Headquarters to Support Growing Demand for Comprehensive Social Media Monitoring Solutions

Visible Technologies, a leading provider of social media monitoring and engagement solutions, today established its European headquarters in London. This will enable Visible Technologies to better serve the needs of top European brands wanting to define and execute their enterprise social media strategy. With more than 60 per cent of Europeans engaging in social media on a regular basis¹, it is now more important than ever for companies to listen and have a conversation with their audiences online.

"We have seen tremendous momentum for our solutions in the US and recognise the significant opportunity in Europe to help companies build their brand online by monitoring and engaging with social media conversations," said Dan Vetras, chief executive officer, Visible Technologies. "Our proven solution, along with the expertise of our UK leadership team, positions us for strong growth in this market."

Visible Technologies helps leading global brands such as Autodesk, Microsoft and Xerox listen, engage and build relationships with their customers via social media. Visible Technologies delivers a full suite of solutions to enable companies and individuals to proactively manage social media conversations that influence public perceptions of their brand. Its feature-rich solutions enable multiple departments, from public relations and advertising to product marketing and customer services, to engage with online channels.

Leading Visible Technologies' European operation is Craig Gordon, managing director, EMEA, supported by Andrew Grill, UK head of sales and business development. The new European executive team brings with it more than 30 years combined international technology and business management experience. Gordon has deep customer relationship management (CRM) expertise, having led European operations for CRM software company Talisma Group, as well as Redwood, and McLaren Software. Grill, a digital strategist and evangelist, was among the first active advocates of using social media tools for brand development in companies such as Telstra and Optus. With his depth of experience, he is also well-connected to leading advertising agencies across Europe.

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